E45 Review

I have always tried E45 in the past due to suffering eczema as a child. I was expecting to see some industrial strength emollient in a tub, except what turned up was moisturizer heaven. Gone was the clinical tub and instead was a bottle to rival any well known brand. The top down cap made the product very easy to come out, but not so easy that it went everywhere. A perfect amount almost. The texture was improved vastly, gone was a thick cream that took ages to sink in and in it's place was a lightweight moisturizer. The moisturizer sank quickly into my skin making it feel extremely soft and lasted for the rest of the day. At no point did I feel that my skin was dry because of the moisturizer. I think the only negatives I have regarding the product is that the bottle still resembles the clinical look of it's emollient range, which is a shame as people could mistake it for something else out of the range. If the bottle was coloured different or was more eye catching it would be better. Also after trying the product, I googled to see what prices the bottles were selling for as I thought I might like to try some more but I was shocked to see that they are selling for approx £5-£7!!! Compared to competitors this is vastly overpriced and not many people would shell that amount of money out for a product they don't really know yet.